Blu Ray or HD DVD? Half of our customers will be disappointed whichever way it goes says Dixons.co.uk

With the battle of the formats still raging, Dixons.co.uk asked its customers which format they prefer.  In an online vote , 53% of Dixons.co.uk customers plumped for Blu Ray, while 47% chose HD DVD.

Commenting on the vote deVere Forster, Director of e-Commerce said;” The results, far from being decisive, showed that it is still all to play for out there. While the big boys are fighting it out for supremacy, our customers are very much straight down the middle and whichever way it goes half of them will be disappointed.

“Sony may have stolen a march with Blu Ray by including it in the PS3 in an attempt to hook in the gaming generation, but X BOX users, which is HD DVD driven, would no doubt disagree.

“Customers are confused about the benefits of one format over the other and which films they will be able to view as the different studios choose to go exclusively with one format or the other. They want to know which way the market is going to go so that they do not waste their money by investing in the wrong format. For the sake of our customers we hope the decision will come soon.”

- ends –

For further information:
Anina Castle DSGi 01727 202379

Comparison table:

                                                      Blu Ray                               HD DVD
Games consoles                       PS3                                       X BOX

Film Studios Supporting          Sony Pictures                      Paramount
                                                      Disney (Buena Vista)          Universal Studios
                                                      Lionsgate
                                                      MGM
                                                      Warner Brothers
                                                      20th Century Fox 

Single layer storage capacity    25GB                                      15GB
Dual layer storage capacity        50GB                                      30GB
Internet support                          Optional                                  Mandatory
Disc diameter                               120 mm                                  120mm
Disc thickness                              1.2 mm                                   1.2mm
Protection layer                            0.1 mm                                   0.6mm
Hard Coating                                  Yes                                       Optional

About Dixons.co.uk

- Dixons.co.uk is the UK's best-known online retailer of consumer electronics
- From camcorders to plasma TVs, DVD players to laptops, washing machines to cookers, Dixons.co.uk has been offering customers the very best and very latest technology since it first opened as a single photographic studio in 1937
- Dixons.co.uk receives nearly 400,000 unique visitors per week
- Dixons.co.uk launched the UK’s first online price promise in autumn 2006
- Dixons.co.uk checks thousands of prices every day to bring customers the best value for money