DSG international is one of Europe's leading specialist electrical retailers.

Our retail and e-tail brands include PC World, Currys and Dixons.co.uk in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro in Italy, Kotsovolos in Greece, Electro World in Central Europe, Greece and Turkey, PC City in Spain and Italy and Pixmania.com across Europe.

We operate a multi-channel approach to electrical retailing and offer customers a comprehensive range of after sales services.

On 15 May 2008, we announced details of a five point plan for the Renewal and Transformation of our business:

1. Focus on the customer through an unbeatable combination of VALUE, CHOICE and SERVICE.

2.    Focus the portfolio on winning positions

3.    Transform the business to broaden the choices for our customers and improve the in- store buying experience.

4.    Win in the internet market by growing our pure play business and become the masters of multi-channel retailing.

5.    Reduce our cost base by simplifying processes


The slides from the presentation can be viewed here.

Click here to watch an interview with John Browett, Chief Executive.

An update on our Renewal and Transformation plan was presented  on  3 March 2009:

Click here to access a copy of the presentation slides.

We have more than 1,300 stores and online stores, spanning 28 countries and employing 40,000 people. More than 100 million customers shop in-store and online with us every year.

Click here to read about our latest store transformations