PC World reveals ‘L@unch’ - The Desktop Simplifier

08 January 2009: PC World has today announced its new desktop simplifying PC interface L@unch. The interface will initially be setup on all desktops, netbooks and laptops that PC World produces, which includes all models from brands including Advent, Ei Systems and Philips.

In response to feedback from customers, PC World has created a new user experience on Windows PCs. Many customers have admitted struggling with the current layout and slow PC performance due to the number of applications running at one time.

Dave Ward, Senior OEM Buyer at PC World, said:  “L@unch has been designed to remove clutter and creates a clean, easy to use desktop environment. Initially we’re rolling this out across our brands but there is a view to expand this across our range of laptops, netbooks and desktops sometime in the future.

“At the end of the day our mission is to ensure our customers are happy with what they purchase from us and we feel that by simplifying and streamline the running of their PCs helps us achieve this goal.”

For a demo of ‘L@unch’ please go to tinyurl.com/96bt7z or ask in-store for a full explanation from a member of staff. (For a selection of downloadable high-res screen shots please click here).
  
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For further media information, images or comment from PC World, please contact:
Ben Thomas - ben.thomas@talkpr.com  - 020 7544 3616

About PC World
PC World is Britain's largest specialist chain of computing superstores. The superstores offer more than 5,000 product lines including extensive ranges of PCs, laptops, printers, software, peripherals and accessories from the major brands, as well as many PC World exclusive products. In-store PC Clinics offer on the spot advice and service. Component Centres offer a 'one-stop shop' for customers with advanced technical knowledge, providing a vast choice of PC components and upgrade products at competitive prices. In 2007, PC World won Retail Week's Product Innovation of the Year award, for its Data Recovery service. Every PC World store has an in-store business centre staffed by experienced business specialists. They offer local companies face-to-face help and advice with choosing the best IT solutions.  There are 157 stores in the UK and 10 in the Republic of Ireland.